Mixed-Mode Surveys Give All Members a Voice

The Member Tracking System started mixed-mode surveys this year.  This approach includes both phone and online surveys.  This blended method helps cooperatives to continue to reach a majority of their members.  New technologies on cell phones automatically block some of the survey calls.  Many members do not answer a call if it is not already a part of their contact list, resulting in less people answering their phones.  Cell phone usage continues to rise and people are now using cell phones as their primary phones; with over half of the Member Tracking Survey