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2010 Cooperative Difference Survey Project Overview
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For the past several years, Touchstone Energy has built a base of
market intelligence that helps us better understand how members of
various age groups respond to our 'Cooperative Difference.' This
ongoing research acts as the cornerstone for our brand’s strategic
direction and secures a strong foundation for program development.
What’s New for 2010?
This year's study will take a deeper look into the value members place
on energy efficiency, conservation and core cooperative operations.
In addition, the 2010 effort will highlight research on emerging
smart grid technologies and their impact on cooperative members.
Results will provide your cooperative with important direction on
key messages for communicating with members and key community
leaders.
Help us identify your success story for the Best
Practices Knowledgebase
Each year, Touchstone Energy mines the data collected in this research
series to identify cooperatives that excel in areas that are
critical to building engagement with our members. By participating
in this year’s study, you can benchmark your cooperative’s
performance against your peers. This external perspective allows
you to identify both your strengths and your opportunities to
improve. Let other cooperatives learn from your success by being
eligible for inclusion in Touchstone Energy’s Best Practices
Knowledgebase.
Deliverables
Now, more than ever, electric cooperatives must depend
on accurate and reliable market intelligence to guide
strategic decisions impacting members for years to come.
Register today and join the growing list of cooperatives who
will receive timely and critical member feedback by participating
in the 2009 Cooperative Difference research study!
Deliverables for each participating cooperative include:
- ACSI Scores for Satisfaction and Retention
- Assessment of co-op’s performance on key attributes such as value & reliability
- Key drivers of Member Engagement and how to get members to act on the cooperative’s behalf
- Member insight on energy efficiency, smart grid technologies, attitudes toward renewable energy resources and affordable electricity
- Identification of influential member segments within your cooperative and strategies to effectively communicate with each group
- Customized reports for each participating cooperative complete with verbatim transcripts of your member’s opinions
Schedule:
Fieldwork will begin in mid-2010 and will continue throughout the
year as necessary. Interviews will be structured to gain feedback
from a broad and representative cross-section of each participating
cooperative's membership. Reports will be available in 4th Quarter
2010.
Pricing:
Participating in the 2010 Cooperative Difference Survey remains a great value. You will receive
your own customized report complete with cooperative specific
results and comparisons to the National Benchmark group of
cooperative members. The residential survey includes 250 member
interviews, a cooperative specific report and the ability to add up
to four cooperative specific questions. Pricing for individual
project participants is $9,500. For cooperatives requiring
additional statistical precision, TSE Services offers an oversample
option which includes 400 member interviews for $12,000.
For a printable .pdf overview of the 2010 Touchstone Energy
Cooperative Difference Survey, click here.
To sign up for the 2010 Touchstone Energy Cooperative Difference Survey, click
here.
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RESIDENTIAL MEMBER SURVEY - Base Option
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Includes 250 RESIDENTIAL member interviews and cooperative specific report for $9,500.
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RESIDENTIAL MEMBER SURVEY - Oversample Option
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Includes 400 RESIDENTIAL member interviews and cooperative specific report for $12,000.
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