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2010 Cooperative Difference Survey Project Overview

For the past several years, Touchstone Energy has built a base of market intelligence that helps us better understand how members of various age groups respond to our 'Cooperative Difference.' This ongoing research acts as the cornerstone for our brand’s strategic direction and secures a strong foundation for program development.

What’s New for 2010?

This year's study will take a deeper look into the value members place on energy efficiency, conservation and core cooperative operations. In addition, the 2010 effort will highlight research on emerging smart grid technologies and their impact on cooperative members. Results will provide your cooperative with important direction on key messages for communicating with members and key community leaders.

Help us identify your success story for the Best Practices Knowledgebase

Each year, Touchstone Energy mines the data collected in this research series to identify cooperatives that excel in areas that are critical to building engagement with our members. By participating in this year’s study, you can benchmark your cooperative’s performance against your peers. This external perspective allows you to identify both your strengths and your opportunities to improve. Let other cooperatives learn from your success by being eligible for inclusion in Touchstone Energy’s Best Practices Knowledgebase.

Deliverables

Now, more than ever, electric cooperatives must depend on accurate and reliable market intelligence to guide strategic decisions impacting members for years to come. Register today and join the growing list of cooperatives who will receive timely and critical member feedback by participating in the 2009 Cooperative Difference research study!

Deliverables for each participating cooperative include:
  • ACSI Scores for Satisfaction and Retention
  • Assessment of co-op’s performance on key attributes such as value & reliability
  • Key drivers of Member Engagement and how to get members to act on the cooperative’s behalf
  • Member insight on energy efficiency, smart grid technologies, attitudes toward renewable energy resources and affordable electricity
  • Identification of influential member segments within your cooperative and strategies to effectively communicate with each group
  • Customized reports for each participating cooperative complete with verbatim transcripts of your member’s opinions
Schedule:
Fieldwork will begin in mid-2010 and will continue throughout the year as necessary. Interviews will be structured to gain feedback from a broad and representative cross-section of each participating cooperative's membership. Reports will be available in 4th Quarter 2010.

Pricing:
Participating in the 2010 Cooperative Difference Survey remains a great value. You will receive your own customized report complete with cooperative specific results and comparisons to the National Benchmark group of cooperative members. The residential survey includes 250 member interviews, a cooperative specific report and the ability to add up to four cooperative specific questions. Pricing for individual project participants is $9,500. For cooperatives requiring additional statistical precision, TSE Services offers an oversample option which includes 400 member interviews for $12,000.

For a printable .pdf overview of the 2010 Touchstone Energy Cooperative Difference Survey, click here.

To sign up for the 2010 Touchstone Energy Cooperative Difference Survey, click here.

Research Program Options
Survey Segment Pricing Details
RESIDENTIAL MEMBER SURVEY - Base Option Includes 250 RESIDENTIAL member interviews and cooperative specific report for $9,500.
RESIDENTIAL MEMBER SURVEY - Oversample Option Includes 400 RESIDENTIAL member interviews and cooperative specific report for $12,000.