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2008 Cooperative Difference Survey Project Overview
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For the past several years, Touchstone Energy has built a foundation of market
intelligence that helps us better understand how members of various age groups
respond to our 'Cooperative Difference.'
In 2008, Touchstone Energy will expand its on-going exploration of
previous Cooperative Difference research with residential members.
This year's study will focus on our nation's growing energy supply
concerns and the delicate position electric cooperatives face in
balancing investments in energy efficiency, renewable energy and
traditional power supplies while continuing to provide affordable
rates for all members. Results will highlight key messages useful
for communicating with members and key community leaders.
Now, more than ever, electric cooperatives must depend on accurate
and reliable market intelligence to guide strategic decisions
impacting members for years to come. Register today and join the
growing list of cooperatives who will receive timely and critical
member feedback by participating in the 2008 Cooperative Difference
research study!
Deliverables for each participating cooperative include:
- American Customer Satisfaction Index (ACSI) Scores for Satisfaction and Retention (Residential Survey Participants Only)
- Assessment of co-op’s performance on key service attributes such as value & reliability
- Member Engagement Index Score
- Member insight and opinion on energy efficiency & conservation, concern for the environment, attitudes toward renewable energy sources and price sensitivity
- Identification of effective communication messages designed to resonate with a diverse residential membership.
- Customized reports prepared for each participating cooperative complete with member opinion comparisons across demographic segments
Schedule:
Fieldwork will begin in 2nd Quarter 2008 and will continue throughout the
year as necessary. Interviews will be structured to gain feedback
from a broad and representative cross-section of each participating
cooperative's membership. Reports will be available in 4th Quarter
2008.
Pricing:
Participating in the 2008 Cooperative Difference Survey remains a
great value. You will receive your own customized report complete
with cooperative specific results and comparisons to the National
Benchmark group of cooperative members. The residential survey
includes 250 member interviews, a cooperative specific report and the
ability to add up to four cooperative specific questions. Pricing for
individual project participants is $9,500.
For a printable .pdf overview of the 2008 Touchstone Energy
Cooperative Difference Survey, click here.
To sign up for the 2008 Touchstone Energy Cooperative Difference Survey, click
here.
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RESIDENTIAL MEMBER SURVEY
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Includes 250 RESIDENTIAL member interviews and cooperative specific report for $9,500.
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RESIDENTIAL MEMBER SURVEY
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Includes 400 RESIDENTIAL member interviews and cooperative specific report for $11,500.
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