Home Satisfaction Summit 2009 Cooperative Difference Survey Residential Satisfaction Tracking Business Satisfaction Tracking Key Account Executive Interview Customized Market Research Marketing and Communications Planning Operational Metric Benchmarking Satisfaction Technology Assessment Presentations Board Members Only Cooperative Links Contact Us 2008 Satisfaction Summit 2007 Satisfaction Summit. In order to view .pdf files, you must have Adobe Reader installed on your machine.

2009 Cooperative Difference Survey Project Overview For the past several years, Touchstone Energy has built a foundation of market intelligence that helps us better understand how members of various age groups respond to our 'Cooperative Difference.' This year's study will focus on our nation's growing energy supply concerns and the delicate position electric cooperatives face in balancing investments in energy efficiency, renewable energy and traditional power supplies while continuing to provide affordable rates for all members. Results will highlight key messages useful for communicating with members and key community leaders. What’s New for 2009? In 2009, Touchstone Energy will expand its on-going exploration of the Cooperative Difference beyond the residential member to include feedback from large, medium and small business decision-makers. You can choose to include any or all of these sectors. This year's study will help us better understand how members would have us balance affordable electric rates and investments in energy efficiency, renewable energy and traditional power supplies. Results will provide your cooperative with important direction on key messages for communicating with members and key community leaders. Help us identify your success story for the Best Practices Knowledgebase Each year, Touchstone Energy mines the data collected in this research series to identify cooperatives that excel in areas that are critical to building engagement with our members. By participating in this year’s study, you can benchmark your cooperative’s performance against your peers. This external perspective allows you to identify both your strengths and your opportunities to improve. Let other cooperatives learn from your success by being eligible for inclusion in Touchstone Energy’s Best Practices Knowledgebase. Deliverables Now, more than ever, electric cooperatives must depend on accurate and reliable market intelligence to guide strategic decisions impacting members for years to come. Register today and join the growing list of cooperatives who will receive timely and critical member feedback by participating in the 2009 Cooperative Difference research study! Deliverables for each participating cooperative include: ACSI Scores for Satisfaction and Retention (Residential Survey Participants Only) Assessment of co-op’s performance on key service attributes such as value & reliability Key drivers of Member Engagement and how to get members to act on the cooperative’s behalf Member insight on energy efficiency, concern for the environment, attitudes toward renewable energy resources and affordable electricity Identification of influential member segments within your cooperative and strategies to effectively communicate with each group Customized reports for each participating cooperative complete with verbatim transcripts of your member’s opinions Schedule: Fieldwork will begin in mid-2009 and will continue throughout the year as necessary. Interviews will be structured to gain feedback from a broad and representative cross-section of each participating cooperative's membership. Reports will be available in 4th Quarter 2009. Pricing: Participating in the 2009 Cooperative Difference Survey remains a great value. You will receive your own customized report complete with cooperative specific results and comparisons to the National Benchmark group of cooperative members. The residential survey includes 250 member interviews, a cooperative specific report and the ability to add up to four cooperative specific questions. Pricing for individual project participants is $9,500. For a printable .pdf overview of the 2009 Touchstone Energy Cooperative Difference Survey, click here. To sign up for the 2009 Touchstone Energy Cooperative Difference Survey, click here. Research Program Options Survey Segment Pricing Details RESIDENTIAL MEMBER SURVEY Includes 250 RESIDENTIAL member interviews and cooperative specific report for $9,500. SMALL/MEDIUM BUSINESS MEMBER SURVEY Includes 100 BUSINESS member interviews and cooperative specific report for $7,500. KEY ACCOUNT SURVEY Includes 20 KEY ACCOUNT member interviews and cooperative specific report for $5,000. ALL 3 SEGMENTS Participate in all three market segment surveys (residential, small/medium business, key accounts) Combined Study Cost = $19,500 (Save $2,500 by participating in all 3 segments)