|
2012 Cooperative Difference Survey Project Overview
|
|
Since 2004, Touchstone Energy has built a base of market intelligence that helps us better
understand how members of various age groups respond to our 'Cooperative Difference.'
This ongoing research serves as the cornerstone for our brand’s strategic direction and
secures a strong foundation for future program development.
What’s New for 2012?
This year's study will take a deeper look into issues impacting consumers of electricity
including energy efficiency, the economy, technology, and core cooperative services.
In addition, the 2012 effort will continue to highlight research on emerging smart grid
technologies and their impact on cooperative members. Results will provide your cooperative
with important direction on key messages for communicating with members, legislators,
and key community leaders.
Help Us Highlight Your Success Story for the Best Practices Knowledgebase
Each year, Touchstone Energy analyzes the survey data to identify cooperatives that excel in
areas that are critical to building engagement with our members. By participating in this
year’s study, you can benchmark your cooperative’s performance against your local, regional,
and national peer groups. This external perspective allows you to identify areas of strengths
and opportunities for improvement. Let other cooperatives learn from your success by being
eligible for inclusion in Touchstone Energy’s Best Practices Knowledgebase.
Deliverables
Now, more than ever, electric cooperatives must depend on accurate and reliable market
intelligence to guide strategic decisions impacting members for years to come.
Register today and join the growing list of cooperatives who will receive timely and
critical member feedback by participating in the 2012 Cooperative Difference research study!
Reports will contain the following information:
- ACSI Scores for Satisfaction and Retention
- Assessment of cooperative’s performance on key attributes such as value & reliability
- Evaluation of member segments most likely to support cooperative initiatives
- Characterization of member opinions toward energy efficiency, smart grid technologies, attitudes toward renewable energy resources and affordable electricity
- Review of influential member segments and strategies to effectively communicate with them
- Complete list of member comments for your cooperative
Schedule:
Fieldwork will begin in 3rd Quarter 2012 and will continue throughout the year as necessary.
Interviews will be structured to gain feedback from a broad and representative cross-section
of each participating cooperative's membership. Reports will be available in 4th Quarter 2012.
Pricing:
Participating in the 2012 Cooperative Difference Survey remains a great value. You will receive
a customized report complete with cooperative specific results and comparisons to the
National Benchmark group of cooperative members. The base residential survey option includes 250 member
interviews and the ability to add up to four cooperative specific
questions. Pricing for the base residential survey option is $9,500. For cooperatives requiring
additional statistical precision, TSE Services offers an oversample option which includes 400
member interviews for $12,000.
For a printable .pdf overview of the 2012 Touchstone Energy
Cooperative Difference Survey, click here.
To sign up for the 2012 Touchstone Energy Cooperative Difference Survey, click
here.
|
|
|
RESIDENTIAL MEMBER SURVEY - Base Option
|
Includes 250 RESIDENTIAL member interviews and cooperative specific report for $9,500.
|
|
RESIDENTIAL MEMBER SURVEY - Oversample Option
|
Includes 400 RESIDENTIAL member interviews and cooperative specific report for $12,000.
|
|
