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Cooperatives face difficult economic and legislative challenges ahead.
Timely member feedback on issues such as renewable energy portfolio
standards and energy efficiency mandates provide cooperatives with
strategic insight on how to best communicate the Cooperative Difference.
As Touchstone Energy’s market research partner, TSE Services has been
investigating strategies to better educate members about what you
are doing to protect their interests to improve member satisfaction and engagement.
This market research initiative produces actionable market intelligence
on the cooperative value propositions most compelling to specific segments
of the cooperative membership and identifies how to get your messages heard.
Sign-up Today!
Now, more than ever, electric cooperatives must depend on accurate and
reliable intelligence to guide strategic decisions impacting
members for years to come. Participation in this year’s effort
will give your cooperative a distinct competitive advantage!
Click here to learn more.
Contact Tom Laing at 919-875-3087 or Scott Saff at 919-875-3037
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TSE Services, a cooperatively owned market research
organization founded in 1998 by North Carolina's electric cooperatives,
provides tactically actionable market research and intelligence to electric
cooperatives throughout the United States. Our core competencies focus on
member satisfaction, loyalty and strategic market planning.
TSE Services is honored to work with dozens of the best cooperatives in the
nation, conducting over 10,000 interviews with residential, business and key
account members each and every quarter. Working closely with this group
provides keen insight on how these best-in-class electric cooperatives are
succeeding in continually raising the bar on member satisfaction and loyalty.
Benchmarks created from this group of top rated cooperatives provide compelling
reach goals that help management drive their cooperatives to ever-higher levels
of performance in serving members.
TSE Services also has the privilege of supporting Touchstone Energy Cooperatives
in its on-going National Survey on the Cooperative Difference. This annual
exploration into the cooperative value proposition provides critical market
intelligence on the drivers of member satisfaction and loyalty and has been
central to Touchstone Energy's brand strategy.
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